Social Media Marketing may be the procedure for gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to reach the masses through publicity from the third-party trusted source must be created in order for people to share the content of these interest with others and create a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those ideas defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media marketing challenge, and to any extent further, every single effort will donate to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.
The Social Media world is wide and much more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is part of their interests. If you target male audience with ads of high heel shoes on sale, maybe some of them would go and buy some or 2 for their wives, but some or 2 is not the kind of impact you need to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we have to know the basic social media marketing sites
Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are numerous features worth mentioning. You can develop a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can create a data base of people that will share your posts to their friends and therefore create the constant chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your organization for this to be displayed in the news feeds, and you will be there, constantly doing your brain trick game to the stage that people will find something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are a good way for people to communicate in a semi-professional way with regards to quality of content. Quality content is always the key to an excellent writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you intend to accomplish with that. Now it has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is basically, using the right keywords to rank as high as you possibly can in search engines i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you work with a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest amount of searches it gets in per month, the more convenient for you. If you were to advertise your website holding something of technical support chat, you’ll need to make the keywords very specific so people that are seeking your service would find you first. It is, for example tech support team for Windows, then you’ll have to include specific words, as going a little more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to take action and you also would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to ” Luxury Travel Experiences for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer rendering it more specific, detailed and competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and the ones sites offering the services you are not related to won’t steal your chances to be found for people which are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by like the right tags.
Then we have the Social Media integration again in your blog space. There are many options to share this content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You should look for the options to enable them (in the rare case they’re not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging visitors to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.
